Penny brand retail products

Penny (stylized as PENNY) is a major European discount supermarket chain. Established in 1973, it has grown from its German roots into a significant player in the international retail market. The brand serves as the gateway for a wide variety of private-label goods ranging from fresh produce and beverages to household cleaning supplies.

The chain is centrally owned and managed by the REWE Group, one of Germany's leading retail and tourism cooperatives. While the brand originated in Germany, its manufacturing footprint is vast, sourcing products from across the European Union and other global locations depending on the specific product category and local market requirements. The brand is particularly prominent in Germany, Austria, Italy, Romania, Hungary, and the Czech Republic.