Freeway Orange carbonated drink

Freeway is a private-label brand of soft drinks exclusively developed for and sold by the German international discount supermarket chain Lidl. The brand was created to provide a high-quality, budget-friendly alternative to major global carbonated beverage brands.

As a private label, manufacturing is decantralized. Freeway products are produced by various third-party bottling partners across Europe and other regions where Lidl operates, with production facilities often located in the country of sale (such as Germany, Poland, or Italy) to minimize logistics costs. The brand remains under the ultimate ownership of the Schwarz Group, one of the world's largest retailers, headquartered in Germany.