Frosch liquid detergent

Frosch is a globally recognized brand specializing in eco-friendly household cleaning products. It was launched in 1986 by the German company Werner & Mertz, positioning itself as a pioneer in ecological and sustainable cleaning solutions using plant-based ingredients.

The product is primarily manufactured within the European Union, specifically in Germany and Austria, adhering to strict environmental standards such as the EU Ecolabel visible on the packaging. The brand remains under the ownership of its founding family company, Werner & Mertz GmbH, which is headquartered in Mainz, Germany. The company continues to lead the market in sustainable innovation while maintaining its status as a medium-sized, family-run enterprise.