Jordan Caries Defense Toothpaste

Jordan is a well-known Scandinavian oral care brand with a history dating back to 1837. Founded by Wilhelm Jordan in Oslo, Norway, the company originally started as a brush manufacturing business and evolved into a leader in dental hygiene products, including toothbrushes, dental floss, and toothpaste.

Today, Jordan is owned by the Orkla Group, a leading Norwegian industrial conglomerate. While the brand maintains its strong Scandinavian identity and heritage, manufacturing occurs across various facilities to support its global distribution. The product shown, Jordan Caries Defense, is specifically formulated to provide extra protection against cavities using a combination of fluoride and xylitol, reflecting the brand's commitment to preventive dental health.

The ultimate owner, Orkla ASA, is headquartered in Oslo, Norway, and continues to manage Jordan as one of its flagship home and personal care brands across Europe and Asia. In some regions, the brand is distributed through local Orkla subsidiaries or partner distributors tailored to the specific market.