Neutral Colour Laundry Detergent

Neutral is a brand specifically designed for people with sensitive skin or allergies, originating in Scandinavia. The brand focuses on products with 0% perfume and 0% colorants to minimize the risk of skin irritation.

While the brand was originally developed in Denmark, it is now part of the global portfolio of Unilever. Manufacturing typically takes place across various European facilities to serve its primary markets in the Nordic countries and Western Europe. Unilever, a British multinational, manages the brand's distribution and development, ensuring it meets strict allergy standards such as those from the Nordic Swan Ecolabel and various asthma and allergy associations.