Red Bull The Red Edition energy drink

Red Bull is one of the world's most recognizable energy drink brands, originally inspired by a Thai functional beverage called Krating Daeng. It was adapted for Western tastes and launched in Austria in 1987. The Red Edition specifically refers to their watermelon-flavored variant, which maintains the core energy-boosting ingredients like caffeine and taurine.

Historically, Red Bull's production has been centralized to ensure global quality standards. While the brand is sold in nearly every country, the vast majority of its liquid production occurs in Austria and Switzerland. The company follows a unique business model where it focuses on marketing and brand management, while external partners often handle specialized production and distribution.

Ownership of Red Bull GmbH remains private. It was co-founded by Dietrich Mateschitz and Chaleo Yoovidhya. Following the passing of the founders, ownership passed to their respective heirs, with the Yoovidhya family holding a majority stake and the Mateschitz family holding the remainder. The company continues to be headquartered in Fuschl am See, Austria.