Misura Biscuits & Healthy Snacks

Misura is a leading brand in the wellness and healthy food sector, established in Italy in 1974. It was a pioneer in introducing whole-wheat and nutritionally balanced products to the Italian mass market, catering to consumers looking for fiber-rich and sugar-free options.

Originally launched by the Plasmon company, the brand underwent various changes in ownership over the decades. Today, Misura is a flagship brand of the Colussi Group, a major Italian food conglomerate. Most Misura products continue to be manufactured in Italy, specifically in the production facilities owned by Colussi, maintaining the brand's heritage of Italian craftsmanship and nutritional quality.