Lenor Spring Awakening in-wash scent booster

Lenor is one of the world's most recognized fabric care brands, best known for its range of fabric softeners and in-wash scent boosters. The brand was originally launched in 1963 in West Germany, positioning itself as a pioneer in providing long-lasting freshness and softness to laundry.

Today, Lenor is a major brand under the umbrella of Procter & Gamble (P&G), an American multinational consumer goods corporation. While the brand was conceived in Europe, its ownership and strategic direction are managed from P&G's global headquarters in Cincinnati, Ohio, USA.

Manufacturing of Lenor products occurs in various facilities across Europe to serve different regional markets. Key production sites include locations in the United Kingdom, France, and Belgium. Because Procter & Gamble maintains a vast global supply chain, the specific manufacturing site for a bottle of Lenor can vary depending on the local market and supply needs.