Wasa Protein+ wheat crispbread

Wasa is an iconic brand that revolutionized the crispbread market. Founded in Sweden in 1919, the brand was built on the tradition of creating thin, crunchy bread from simple ingredients. It represents a heritage of Scandinavian healthy eating, emphasizing natural whole grains and dietary fiber.

Today, the production of Wasa products is centralized in large facilities located in Filipstad, Sweden, and Celle, Germany. The brand has expanded its portfolio significantly to include modern variants like the 'Protein+' series, which incorporates seeds and higher protein content to meet contemporary nutritional trends.

In 1999, the brand transitioned from its original Swedish ownership to become part of the Barilla Group. This acquisition allowed the brand to utilize Barilla’s global distribution network, making Wasa a household name in over 40 countries. The Barilla Group, an Italian family-owned company, maintains the brand's commitment to sustainability and traditional baking methods while driving international growth.