De Ruijter Specials Intens Puur chocolate sprinkles

De Ruijter is a quintessential Dutch brand with a history dating back to 1860, founded by C.R. de Ruijter in Baarn. The brand is famous for its 'hagelslag' (chocolate sprinkles) and 'muisjes', which are staples of the traditional Dutch breakfast. De Ruijter holds the title of 'Koninklijk' (Royal) and is a purveyor to the Dutch Royal Household.

The product shown, Specials Intens Puur, is a premium dark chocolate sprinkle containing 60% cocoa, offering a more intense flavor than standard varieties. It is manufactured in the Netherlands, primarily at facilities located in Zeist or Baarn, maintaining the brand's local heritage and quality standards.

Since 2001, the brand has been part of major international food portfolios. It was acquired by H.J. Heinz from CSM and is currently owned by The Kraft Heinz Company, following the 2015 merger. Today, De Ruijter remains a dominant leader in the Dutch bread toppings market while benefiting from the global distribution network of its American-headquartered parent company.