Freeway Cola Orange

Freeway Cola Orange is a private-label soft drink exclusively developed for and sold by the international discount supermarket chain Lidl. The beverage is part of Lidl's broader Freeway brand, which encompasses a variety of carbonated drinks designed to compete with global leaders like Coca-Cola and Fanta at a lower price point.

Because Freeway is a store brand, it does not have a single dedicated factory. Instead, Lidl contracts the production to various regional beverage manufacturers across Europe to ensure cost efficiency and localized distribution. For instance, production for various markets has historically involved specialized bottling companies in countries like Germany, Italy (including Sanpellegrino S.p.A. and Spumador), and Poland. The brand is ultimately owned by the Schwarz Group, a German retail giant that operates both Lidl and Kaufland.