Hacendado fried peanuts with salt

Hacendado is the well-known private label brand of the Spanish supermarket giant Mercadona. These fried and salted peanuts are a staple of their snack line, catering to the Spanish market's preference for savory 'aperitivos'. While the ingredients like the peanuts themselves may be sourced from various regions (often Argentina for this specific variety), the final processing and packaging are heavily concentrated in Spain.

The brand Hacendado was launched in 1996 as part of Mercadona's strategy to offer high-quality products at competitive prices. The production for many of Hacendado's nut and snack products is handled by long-term strategic partners such as Importaco, a company based in Valencia, Spain. Mercadona remains a family-owned company under the leadership of Juan Roig, maintaining a unique 'Total Quality' model where suppliers are treated as integrated partners to ensure product consistency.