Nature Valley Crunchy Oat and Dark Chocolate bars

Nature Valley is a world-renowned brand that pioneered the granola bar category. Originally established in 1973 by General Mills in the United States, the brand was born from a desire to make granola cereal more portable for outdoor activities. Over the decades, it has expanded its product line to include crunchy bars, protein bars, and chewy varieties, becoming a staple in the snack aisle globally.

While the brand's heart remains in Minneapolis, Minnesota, where General Mills is headquartered, its manufacturing operations are international to serve over 80 countries. For the European market, products are often produced in regional facilities across Europe (including locations like Spain or Greece via local subsidiaries) or imported from North American plants. The brand continues to be owned and managed by General Mills, maintaining its position as a leader in the wholesome snack industry.