Hacendado 55% Centeno Rye Bread

Hacendado 55% Centeno is a sliced rye bread specifically developed for Mercadona, Spain's leading supermarket chain. The product is valued for its high fiber content and the use of rye flour as a primary ingredient.

This specific bread is manufactured by Morato Iberia S.L.U., a subsidiary of the Italian bakery giant Morato Pane. The production takes place at their facility in Antequera, Málaga, Spain. The plant was previously part of the Cerealto Siro Foods group before being acquired by Morato to strengthen its presence in the Iberian market as a strategic supplier for Mercadona.

The brand Hacendado is the flagship private label of Mercadona S.A., which was founded in 1977. The company remains under the control of the Roig family, with Juan Roig serving as the Chairman and CEO. This ownership structure ensures that the brand remains a central part of Spanish retail identity while leveraging international manufacturing expertise.