General Lössnus

General Lössnus is a classic Swedish tobacco product with a heritage dating back to 1866, when Johan Adolf Boman created the original recipe. Known for its distinct flavor profile featuring bergamot and high-quality tobacco, the brand has remained a staple in the Scandinavian market for over a century.

Historically, the brand was produced by the Swedish tobacco monopoly, which eventually evolved into Swedish Match. Manufacturing continues to take place in Sweden, primarily at the production facilities in Gothenburg and Kungälv, adhering to the strict GOTHIATEK quality standard which regulates levels of undesirable substances.

In a landmark shift for the industry, Philip Morris International (PMI) acquired Swedish Match in late 2022. This acquisition integrated the brand into one of the world's largest tobacco companies as part of a strategic pivot toward smoke-free nicotine products. Today, while the manufacturing remains rooted in Sweden, the ultimate ownership lies with PMI, headquartered in the United States.