Simply by Duracell AA battery

Duracell is one of the world's most iconic battery brands, established in the early 1920s through a partnership between scientist Samuel Ruben and businessman Philip Rogers Mallory. Originally starting as the P.R. Mallory Company, the brand name 'Duracell' was officially introduced in 1964. The 'Simply by Duracell' line represents the brand's entry-level alkaline range, designed for everyday devices with low to moderate energy needs.

Today, Duracell is a subsidiary of Berkshire Hathaway, the multinational conglomerate led by Warren Buffett, which acquired the business from Procter & Gamble in 2016. The company maintains a global manufacturing footprint with major production facilities in the United States (specifically Tennessee, Georgia, and South Carolina), Belgium, and China. In Denmark, Duracell products are widely distributed through major retailers like jem & fix, Harald Nyborg, and various supermarkets, often managed by regional subsidiaries like Duracell Batteries BV.