Misura Stevia Liquido

Misura Stevia Liquido is a zero-calorie liquid sweetener that represents a significant part of the Italian wellness food market. The brand Misura was founded in Italy in 1974 and pioneered the healthy and nutritional food segment in the country. It is widely known for its commitment to natural ingredients and functional benefits, such as high-fiber or sugar-free options.

While the Misura brand for baked goods and pasta is owned by the Italian Colussi Group, the specific line of Misura sweeteners (including Misura Stevia) is a registered trademark of Merisant Company, a global leader in the sugar substitute industry. Merisant, which also owns brands like Equal and Canderel, is part of the Sweet Oak Parent, LLC portfolio. In Italy, these sweeteners are distributed by D&C S.p.A., ensuring wide availability across retail channels.

Manufacturing of Misura products typically occurs within Italy to maintain the brand's heritage, although specialized ingredients like steviol glycosides are sourced globally from regions where stevia plants are cultivated, such as South America and Asia.