1 de Beste Hagelslag Puur

1 de Beste is a prominent private label brand in the Netherlands, primarily associated with the supermarket chain Dirk (part of Detailresult Groep) and other members of the Superunie purchasing cooperative. Hagelslag, or chocolate sprinkles, is a quintessential Dutch food item typically enjoyed as a bread topping.

While the specific manufacturing facility for private labels can vary, 1 de Beste products are sourced by Superunie, which leverages the collective buying power of several independent Dutch supermarket chains. The production of hagelslag is almost exclusively centered in the Netherlands, as it is a unique cultural staple of the Dutch breakfast and lunch table.

The brand is owned by the members of C.I.V. Superunie B.A., a cooperative that represents a significant portion of the Dutch grocery market. This structure allows independent retailers to compete with larger international chains by offering high-quality 'house brand' products like this pure chocolate hagelslag.