De Ruijter Royaal Extra Puur chocolate sprinkles

De Ruijter is an iconic Dutch brand established in 1860 by Cornelis Rutgerus de Ruijter in Baarn, Netherlands. Known for its wide array of bread toppings, the brand received a Royal Warrant in 1883, which is reflected in the crown logo and the 'Royaal' product line. The product shown is 'Hagelslag', the world-famous Dutch chocolate sprinkles used as a breakfast or lunch topping. Manufacturing primarily takes place in the Netherlands to maintain the traditional quality standards associated with the brand. Since 2001, De Ruijter has been part of the Kraft Heinz portfolio after a series of mergers and acquisitions involving CSM and Heinz. Today, it remains a staple in Dutch households under the global stewardship of The Kraft Heinz Company.