Sondey Sfogliatine glazed puff pastry biscuits

Sondey is a private label brand primarily associated with the German discount supermarket chain Lidl. While the brand itself is managed by the Lidl group, many of its traditional pastry products, such as these Sfogliatine, are manufactured by specialized Italian suppliers to ensure authentic quality and taste.

The brand Sondey was developed by Lidl to provide a competitive range of biscuits, crackers, and snacks across its international markets. The ultimate ownership lies with the Schwarz Gruppe, a multinational retail group based in Germany, which operates the Lidl and Kaufland chains. Production is typically outsourced to various regional manufacturers, often in Italy for puff pastry products, to leverage local expertise while maintaining retail affordability.