Lidl Crownfield Granola

Crownfield is a well-known private label brand primarily associated with the German discount retailer Lidl. This specific product is a granola or cereal mix, often sweetened with honey or coconut blossom sugar as indicated by the Italian and German text on the packaging.

Because Crownfield is a store brand, it does not have a single manufacturing facility. Instead, Lidl sources these products from various industrial food producers across Europe to maintain competitive pricing. Ownership of the brand rests entirely with the Schwarz Group, one of the largest retail groups globally, which manages both the Lidl and Kaufland chains.

While the brand was founded in Germany to serve the Lidl store network, the actual company of origin is Lidl Stiftung & Co. KG. The ultimate owner company, Schwarz Group, is headquartered in Neckarsulm, Germany, and continues to expand the brand's presence across international markets.