W5 Nature Afwasmiddel Limoen

W5 Nature Afwasmiddel Limoen is an eco-friendly dishwashing liquid specifically developed for the Dutch and European markets. This product is part of the 'Nature' sub-line under the W5 brand, which focuses on sustainability, featuring a high percentage of natural ingredients and holding the EU Ecolabel certification for environmental excellence.

W5 is a private label brand belonging to the Lidl supermarket chain. As a private label, the production is handled by various contract manufacturers across Europe to ensure cost-efficiency and regional distribution. The brand was established in Germany to provide a high-quality, budget-friendly alternative to established cleaning brands. Ownership remains strictly with Lidl, part of the Schwarz Gruppe, one of the world's largest retail groups headquartered in Neckarsulm, Germany.