Misura Fette Biscottate Cereali Antichi

Misura is a historic Italian brand specialized in wellness and health-oriented food products. Originally founded in 1974 by Plasmon, it quickly became a leader in the Italian market for whole-wheat and high-fiber products. The product shown, Fette Biscottate (rusks) with ancient grains (cereali antichi), is manufactured in Italy using Italian wheat chains.

Today, the brand is owned by Colussi S.p.A., a prominent Italian family-owned food company with a long tradition dating back to 1911. Colussi acquired Misura in the mid-1990s and has since expanded its reach across various health-conscious food segments beyond just bakery items. The manufacturing primarily takes place in Italian facilities, emphasizing the brand's local heritage and quality standards.