Eucerin Skincare

Eucerin is a historic German dermatological skincare brand with roots dating back to 1900. Its foundation lies in the discovery of Eucerit, a revolutionary emulsifying agent developed by Dr. Isaac Lifschütz in Hamburg. This breakthrough allowed for the creation of the first stable water-in-oil emulsions, forming the basis for medical ointments and modern cosmetic creams. The brand's name, derived from the Greek for 'beautiful wax,' was patented in 1902 and subsequently acquired by Beiersdorf in 1911.

Over more than a century, Eucerin has evolved from a pharmacy-exclusive ointment base into a global leader in clinical skincare. Known for its 'dermo-cosmetic' approach, the brand focuses on formulas that support skin health for sensitive, dry, and aging skin. While its headquarters and primary research center remain in Hamburg, Germany, Eucerin's manufacturing is distributed across multiple high-standard facilities worldwide, including locations in Germany, Mexico, and India, to maintain its availability in over 70 countries.

Eucerin is owned by Beiersdorf AG, a major German multinational that also manages Nivea and La Prairie. As of 2026, the ultimate control of Beiersdorf rests with Maxingvest AG, a holding company owned by the Herz family. The brand continues to expand into sophisticated markets like Japan with specialized innovations such as the Hyaluron-Filler and Anti-Pigment lines, cementing its status as a top dermatologist-recommended name in global skincare.