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Who owns Eucerin?

Eucerin

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Brand origin
Germany
Main production
Several countries, incl. Germany

Eucerin is a German dermo-cosmetic skin-care brand developed by Beiersdorf AG in Hamburg. Eucerin is ultimately owned by maxingvest GmbH & Co. KGaA, a family-owned German holding company that controls Beiersdorf AG.

eucerin.de
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Updated: 23 September 2026 · Ownership verified: 13 September 2026 ·
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Ownership chain

  1. BrandEucerinGermany
  2. Beiersdorf AG
  3. Ultimate ownermaxingvest GmbH & Co. KGaAGermany

About Eucerin

What is Eucerin?

Eucerin is a dermo-cosmetic skin-care brand owned by Beiersdorf AG, a global skin-care company based in Hamburg, Germany. Eucerin develops skin-care products through research and collaboration between pharmacists and dermatologists. Its range includes products for dry, sensitive, atopic and blemish-prone skin, as well as sun protection and anti-pigmentation care. Beiersdorf describes Eucerin as the world’s first dermo-cosmetic skin-care brand, with origins in the early twentieth century. Eucerin is sold in 77 countries worldwide. The brand’s official German website is eucerin.de.

Who owns Eucerin?

Eucerin is ultimately owned by maxingvest GmbH & Co. KGaA, according to Made O’Meter’s ownership data verified on 13 September 2026. The ownership chain is Eucerin, Beiersdorf AG, then maxingvest GmbH & Co. KGaA. Eucerin is a trademarked brand of Beiersdorf AG. Beiersdorf’s portfolio also includes NIVEA, Aquaphor and Hansaplast. Maxingvest is a German holding company whose operating groups include Beiersdorf and Tchibo. Maxingvest controls more than half of the voting rights in Beiersdorf AG. The ultimate owner is family-owned.

Where does Eucerin come from?

Eucerin originated in Hamburg, Germany, through the pharmacy of pharmacist Paul C. Beiersdorf. Paul C. Beiersdorf founded the Beiersdorf company in 1882 after applying for a patent for a new type of medical dressing. Pharmacist and businessman Oscar Troplowitz purchased the Hamburg-based company from Paul C. Beiersdorf in 1890. The product history that led to Eucerin began with chemist Dr. Isaac Lifschütz. Lifschütz laid the theoretical groundwork for Eucerit in 1898. Eucerit was an emulsifying agent made from lanolin. Lifschütz applied for a patent for Eucerit in 1900. The patent for an Eucerit-based ointment process was granted in 1902, the year generally identified with Eucerin’s beginnings. Eucerin was developed from Eucerinum anhydricum, a hydrophilic ointment base that could be stored indefinitely when mixed with mineral fats. Lifschütz sold the Eucerin patent to Beiersdorf in 1911 and joined Beiersdorf as a chemist. Beiersdorf introduced Eucerin products, including iodine cream and loose powder, to the German market in 1911. Troplowitz also purchased rights to Lifschütz’s manufacturing process and production machinery from Lifschütz’s previous employer, allowing Eucerin production to begin quickly. Eucerin later became the basic ingredient for NIVEA Creme and contributed to Beiersdorf’s economic rise. Beiersdorf retained pharmacies as an Eucerin distribution channel so customers could receive expert product advice. Eucerin first expanded beyond Germany into markets including Italy, Austria, the Netherlands, Russia, Switzerland, Spain and the United States. International expansion was interrupted by the First World War and resumed in the 1920s.

What products does Eucerin make?

Eucerin makes skin-care products for dry, very dry, sensitive, atopic and blemish-prone skin, along with sunscreens and anti-pigmentation products. The range includes Eucerin Aquaphor, Eucerin AtoControl, Eucerin Anti-Pigment and Eucerin Radiant Tone products. Eucerin Aquaphor includes repairing balms and ointments for very dry, cracked or irritated skin. Eucerin AtoControl products are formulated for atopic skin and are used for eczema-prone skin care. Eucerin sunscreen products include face formulas for different skin types, including oily and acne-prone skin. Eucerin’s anti-pigmentation range is sold under names including Anti-Pigment and Radiant Tone in relevant markets. Product names, formulas and availability vary by country.

How does Eucerin work with dermatology and pharmacies?

Eucerin develops products through research and cooperation between pharmacists and dermatologists. The brand’s history began in a pharmacy, and Beiersdorf deliberately continued to use pharmacies as a distribution channel for Eucerin. This approach was intended to give customers access to expert product advice. Eucerin’s original product development focused on an ointment base that could combine water and fats in a stable preparation. Eucerinum anhydricum formed the technical basis for the early Eucerin product. Eucerit, the lanolin-based emulsifying agent developed by Isaac Lifschütz, later became important to Beiersdorf’s skin-care products and was used as the basis for NIVEA Creme.

Where is Eucerin made and sold?

Eucerin is sold in 77 countries worldwide, according to Beiersdorf’s historical account of the brand. Eucerin products were initially introduced to the German market in 1911. The brand later became available in European markets and the United States. Beiersdorf’s Eucerit production has been based in Hamburg-Billbrook since 1924. Eucerit produced there is shipped to Beiersdorf production sites in countries including India, Mexico, Thailand, the United States, Spain, Poland and Indonesia. This manufacturing information concerns Eucerit and does not establish that every Eucerin product is made in Hamburg or in any single country. Eucerin’s German website is eucerin.de.

Is Eucerin the same as Aquaphor?

Eucerin and Aquaphor are related brands owned by Beiersdorf AG, but they are not the same brand. Beiersdorf groups Eucerin and Aquaphor in its Derma category. Eucerin is the broader skin-care brand, with ranges for conditions including dry, sensitive and atopic skin, pigmentation concerns and sun protection. Aquaphor is a product range focused on repairing and protecting very dry, cracked or irritated skin. Eucerin Aquaphor products are sold under the Eucerin name in some markets. Aquaphor availability, branding and product presentation vary by country.

Is Eucerin cruelty free and non-comedogenic?

Eucerin’s cruelty-free status is not established here by a single globally applicable certification or policy statement. Non-comedogenic status applies to specific Eucerin products rather than automatically to every Eucerin product. Eucerin Aquaphor Soothing Skin Balm is described as non-comedogenic, and Eucerin face sunscreens are described as non-comedogenic in the product information for those products. “Non-comedogenic” means that the tested formula is designed not to clog pores. Shoppers should check the product label and the local Eucerin product page because formulas and claims differ by product and market.

Is Eucerin good for eczema, tattoos and sunburn?

Eucerin makes products for eczema-prone skin, dry skin and some forms of irritation, but suitability depends on the specific product and the person’s skin condition. Eucerin AtoControl products are specifically formulated for atopic skin, a condition commonly associated with eczema. Eucerin Aquaphor products are intended for very dry, cracked and irritated skin. Eucerin Aquaphor Repairing Ointment is indicated for moisturizing fully healed tattooed skin, not for use on a fresh or open tattoo. Product information also describes Eucerin products for dry or irritated skin, but a sunburn can require medical attention when it is severe, widespread, blistered or accompanied by systemic symptoms. Eucerin lotion or cream should not be treated as a substitute for professional care for serious skin injury.

Frequently asked questions about Eucerin

Which country is Eucerin from?

Eucerin is from Germany. The brand’s origins are traced to Paul C. Beiersdorf’s pharmacy and company in Hamburg, founded in 1882.

Why is Eucerin so expensive?

Eucerin is positioned as a dermo-cosmetic brand whose products are developed through research and collaboration between pharmacists and dermatologists. Prices also vary by formula, ingredients, country, retailer and distribution channel, so not every Eucerin product has the same price.

Who makes Eucerin lotion?

Beiersdorf AG makes Eucerin products, including Eucerin lotions and creams. Beiersdorf is based in Hamburg, Germany, and operates the Eucerin brand within its skin-care portfolio.

Is Eucerin sunscreen mineral?

Some Eucerin sunscreens are mineral formulas, while other Eucerin sunscreens use different UV filters. Eucerin’s product information identifies specific mineral sunscreen products, so the ingredient list and product description should be checked for the exact sunscreen.

Is Eucerin good for your face?

Eucerin makes facial products for different skin concerns, including dryness, sensitivity, pigmentation and sun protection. Whether a product suits a face depends on the specific formula and the user’s skin type.

Is Eucerin lotion good for tattoos?

Eucerin Aquaphor Repairing Ointment is described as suitable for moisturizing dry, fully healed tattooed skin. It should not be applied to a fresh or open tattoo unless a qualified professional has advised that use.

Who owns NIVEA and Eucerin?

Beiersdorf AG owns both NIVEA and Eucerin as brands. Beiersdorf is ultimately controlled by maxingvest GmbH & Co. KGaA, a family-owned German holding company.

Where can Eucerin products be bought?

Eucerin products are distributed through pharmacies and other retail channels in many countries. Beiersdorf’s historical account states that Eucerin is available in 77 countries, while the exact retailers and product ranges depend on the market.

Sources: beiersdorf.com: Beiersdorf chronicle 12 en pdf.pdf, eucerin.co.uk, en.eucerin.ca, int.eucerin.com, flash.stocksentinel.ai, maxingvest.de, stash.com, beiersdorf.de: struktur der aktionaer innen, beiersdorf.com: Beiersdorf chronicle 12 de pdf.pdf, eucerin.de, en.wikipedia.org, beiersdorf.com: eucerin, beiersdorf.com: eucerin, beiersdorf.de: eucerin, eucerin.nl, eucerin.fr, beiersdorf.com: milestones, eucerin.es, beiersdorf.com: 9 Beiersdorf Timeline 02 2016 NEU.pdf, beiersdorf.com: Beiersdorf chronicle 02 english.pdf, beiersdorf.com: Beiersdorf 5 Chronik en 2019.pdf

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Sources: beiersdorf.com, en.wikipedia.org: Beiersdorf, en.wikipedia.org: Maxingvest AG

Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.

Products from Eucerin

82

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