W5 Classic Clean dishwasher tabs

W5 is the primary private label brand for household cleaning and maintenance products owned by the German discount supermarket giant, Lidl. Launched as part of Lidl's strategy to provide high-quality alternatives to international brands at a lower price point, W5 has become a staple across Europe for laundry, kitchen, and bathroom care.

The W5 Classic Clean dishwasher tabs are typically manufactured in Germany or other EU countries such as Poland or the Netherlands, depending on the specific supply chain for the regional Lidl market. As a private label, production is often contracted to specialized chemical manufacturers. The brand is strictly distributed through the Lidl Stiftung & Co. KG network, maintaining a centralized ownership structure based in Neckarsulm, Germany.