Jordan's Cereals

Jordans is a well-established British brand specifically known for its healthy breakfast options, primarily granola, muesli, and cereal bars. The brand has a heritage that dates back to the mid-19th century, starting with milling operations at Holme Mills in Biggleswade. It gained significant popularity in the 1970s for pioneering whole-grain cereals in the United Kingdom.

Today, the manufacturing of Jordans products is predominantly centered in the United Kingdom, maintaining its long-standing connection to British agriculture. The brand prides itself on using oats grown by British farmers who practice nature-friendly farming techniques. This commitment to local sourcing and environmental conservation has remained a core pillar of the brand's identity even as it expanded internationally.

Investment and ownership shifted in the 2000s when the Jordan family sold an initial stake to the Associated British Foods (ABF) group. Eventually, the brand became part of a joint venture known as The Jordans & Ryvita Company, which operates under the umbrella of ABF. As a result, Jordans is now part of a global conglomerate, ensuring its presence in markets across Europe, Australasia, and North America while keeping its corporate headquarters in the UK.