Hacendado Orange Juice

Hacendado is the well-known private label brand belonging to the Spanish supermarket giant Mercadona. The product shown is their orange juice ('Naranja' in Spanish, 'Laranja' in Portuguese), which is a staple in Mediterranean households.

The brand was created by Mercadona to offer affordable, high-quality alternatives to international brands. Mercadona works with specialized 'Totaler' suppliers to manufacture their products. For their orange juice specifically, they primarily partner with Spanish producers like J.G.C. (J. García Carrión) or Font Salem, utilizing local Spanish citrus whenever seasonal availability allows, though they may source from other Mediterranean or international regions depending on the time of year. Today, the brand remains under the full ownership of Mercadona, headquartered in Valencia, Spain.