Floralys Tissues and Paper Products

Floralys is a prominent private-label brand specialized in paper hygiene products, most notably recognized throughout Europe as a core offering within Lidl supermarkets. The brand covers a wide spectrum of household paper needs, including multi-ply toilet paper, soft facial tissues, and absorbent kitchen towels.

As a private label, the manufacturing of Floralys products is distributed across various European countries to ensure efficient logistics and supply chain stability for Lidl's thousands of retail locations. Production typically occurs in facilities located in Germany, Poland, France, and Italy, often through partnerships with major European paper manufacturers that adhere to FSC or PEFC sustainability standards.

Ownership of Floralys rests entirely with the Schwarz Group, which operates the Lidl and Kaufland retail chains. The brand serves as a strategic value-tier option, providing quality paper goods that compete with national brands while maintaining the cost-efficiency characteristic of Lidl's business model. Under the stewardship of the Schwarz Group, the brand continues to focus on eco-friendly transitions, such as recycled fiber options and plastic-free packaging initiatives.