Red Bull The Red Edition Watermelon energy drink

Red Bull is one of the world's most recognizable energy drink brands, originally inspired by a Thai tonic called Krating Daeng. It was westernized and launched in Austria in 1987. The Red Edition, featuring a watermelon flavor, was introduced initially as a seasonal summer edition in 2020 but became a permanent fixture in the global portfolio due to its popularity.

The manufacturing process is highly centralized to ensure global consistency. Most of the world's Red Bull supply is produced in state-of-the-art facilities located in Austria and Switzerland, often through a long-standing partnership with Rauch Fruchtsäfte. While Red Bull has expanded some production to the United States to serve the North American market, the core flavoring components are still carefully controlled and often exported from specialized facilities to maintain the brand's secret formula.

Ownership of the brand remains private and split between its founding legacies. As of 2026, the company is 51% owned by the Yoovidhya family of Thailand and 49% by Mark Mateschitz, who inherited the stake from his late father, Dietrich Mateschitz. Despite its massive global reach and multi-billion dollar revenue, the company remains a private limited company (GmbH) headquartered in Fuschl am See, Austria.