Crownfield High Protein Granola

Crownfield is a private-label cereal brand established by the German global discount retailer Lidl. The brand was created to provide high-quality breakfast options, including granola and muesli, at competitive price points. While the brand is German in origin, manufacturing occurs in various facilities across Europe to supply its extensive network of stores.

As a private label, Crownfield is owned and operated exclusively by the Lidl Stiftung & Co. KG. The ultimate ownership lies with the Schwarz Group, one of the largest retail groups in the world. The brand focuses on nutritional trends, such as high-protein variants, to cater to health-conscious consumers within the European market and beyond.