Hacendado Picos de Pan

Hacendado is the primary private-label brand for food products sold by Mercadona, Spain's largest supermarket chain. This specific product appears to be 'Picos' or 'Colines', which are traditional Spanish mini breadsticks known for their crunchy texture and simple ingredients like wheat flour, water, yeast, and salt.

Mercadona sources its Hacendado products from various specialized Spanish manufacturers known as 'interproveedores'. In the case of bakery and snack items like these breadsticks, production is typically handled by domestic companies such as Anitín or Ibersnacks. This model allows Mercadona to maintain strict quality control while keeping prices competitive for the Spanish market.

As of 2026, the brand remains under the ultimate ownership of Mercadona S.A., a family-owned company headquartered in Valencia, Spain. The company is led by Juan Roig and has become a dominant force in the Iberian retail landscape through its 'Always Low Prices' (SPB) strategy.