Freshona Broccoli

Freshona is a major private-label brand specialized in preserved, canned, and frozen fruit and vegetable products. The brand is a core part of the product portfolio of Lidl, a German-born international discount retailer.

While the brand itself originated in Germany as a Lidl-owned entity, the manufacturing of specific items like these frozen broccolis often takes place in the regions where the stores are located to support local supply chains and ensure freshness. This specific packaging features the 'Coltivati in Italia' label, indicating the produce was grown and processed in Italy for the local Italian market. The ultimate ownership lies with the Schwarz Group, one of the world's largest retail corporations.