Duracell CR 2032 Lithium Coin Battery

Brand Profile and History

Duracell is a globally recognized leader in the power industry, widely known for its high-performance alkaline and specialty batteries. The brand's origins date back to the early 1920s through a partnership between scientist Samuel Ruben and businessman Philip Rogers Mallory, forming the P.R. Mallory Company. The Duracell brand itself was officially launched in 1964 and has since become synonymous with long-lasting energy, famously represented by the 'Duracell Bunny' in international markets.

Ownership and Global Operations

Today, Duracell is a subsidiary of Berkshire Hathaway, the multinational conglomerate led by Warren Buffett. This acquisition took place in 2016 from Procter & Gamble. The brand maintains its headquarters in Chicago, Illinois, USA. While the company has a strong American heritage, its manufacturing footprint is global to meet high international demand.

Product Specifics and Manufacturing

The CR 2032 lithium coin batteries shown are specialized power sources commonly used in key fobs, medical devices, and small electronics. While Duracell operates manufacturing facilities in the United States, Europe, and Asia, many of their specialty button and coin cells are produced in China and Japan to leverage global supply chain efficiencies. These specific units are noted for their safety features, such as the 'Baby Secure' bitter coating designed to prevent accidental ingestion by children.