PUMA lifestyle sneakers

Puma is a globally recognized German athletic brand specializing in footwear, apparel, and accessories. Founded in 1948 by Rudolf Dassler after a split from his brother (who founded Adidas), the brand has remained a powerhouse in sports history.

Puma sneakers are manufactured in multiple countries to support their global supply chain, with significant production facilities located in Vietnam, China, and Indonesia. These locations handle the majority of their footwear assembly and textile production.

Today, Puma SE is a public European company (Societas Europaea) listed on the Frankfurt Stock Exchange. While it was previously owned by the French luxury conglomerate Kering, it is now primarily an independent company with Artemis (the Pinault family's investment arm) as a significant shareholder.