Sage coffee machines and appliances

Sage is a premium kitchen appliance brand known globally for its innovative coffee machines and culinary tools. The brand was established to represent the products of the Breville Group in the United Kingdom and much of Europe. While the parent company is Australian, the Sage brand specifically serves the European market due to trademark restrictions on the Breville name in those regions.

Manufacturing for Sage products is primarily conducted in specialized facilities in China, where high-end engineering standards are maintained to produce their complex espresso machines and appliances. Despite the manufacturing location, the design, research, and development are largely driven by the team in Sydney, Australia.

Ownership of the Sage brand remains with the Breville Group Limited. Under this corporate structure, Sage has become a leader in the third-wave specialty coffee movement at home, bridging the gap between professional barista equipment and consumer-friendly kitchen technology.