Nature Valley granola bar

Nature Valley is a pioneering brand in the snack food industry, widely credited with creating the first mass-produced granola bar in the 1970s. The brand was established in the United States and has since become one of the most recognizable names in the healthy snacking category, known for its crunchy granola bars, protein snacks, and trail mix products. Nature Valley products are distributed globally, with major markets in North America and Europe.

The brand is owned and operated by General Mills, a leading global food company based in Minneapolis, Minnesota. While many of its products for the North American market are manufactured in the United States, General Mills operates a vast global supply chain, meaning manufacturing can occur in several countries depending on the specific product line and regional distribution. The brand remains a cornerstone of the General Mills portfolio, focusing on natural ingredients and outdoor-oriented marketing.