Hacendado Fresh Guacamole

Hacendado Fresh Guacamole is a popular refrigerated avocado-based dip primarily known as a staple product of the Spanish supermarket giant, Mercadona. The product is celebrated for its high avocado content (95%) and fresh profile. It is a key example of Mercadona's successful private-label strategy, where they partner with specialized manufacturers to provide high-quality retail products under their own brand.

The guacamole is manufactured by Frutas Montosa, a company specialized in subtropical fruits and avocado processing. Based in Vélez-Málaga (Málaga), Spain, Montosa utilizes High-Pressure Processing (HPP) technology to extend the shelf life of the guacamole without the need for high-heat treatments, preserving the flavor and nutritional value of the fresh avocado.

Hacendado is the flagship private label for food products owned by Mercadona S.A. Mercadona is a family-owned Spanish supermarket chain headquartered in Tavernes Blanques, Valencia. It remains one of the most dominant retail forces in Spain and has successfully expanded its business model and private-label presence into Portugal.