Hacendado Mini Crackers

Hacendado is the private label brand for food products belonging to the Spanish supermarket giant Mercadona. Founded in 1977 by Juan Roig's family in Valencia, Spain, the brand has grown to dominate the Spanish retail market through a model focused on high-quality white-label products at competitive prices.

The manufacturing of Hacendado products is typically outsourced to specialized 'totaler' suppliers. For savory snacks like these mini crackers, Mercadona often partners with Spanish manufacturers like Cerealto Siro Foods or Grefusa. While the brand is strictly Spanish in origin and ownership, its supply chain leverages factories across the Iberian Peninsula to serve its vast network of stores in Spain and Portugal. Mercadona remains a family-owned company under the leadership of Juan Roig.