Activia Probiotic Yogurt

Activia is a world-renowned brand of probiotic yogurt that was first introduced by Danone in 1987. Originally launched in France, the brand was developed to address growing consumer interest in digestive health, specifically through the inclusion of the probiotic strain Bifidobacterium animalis lactis.

The product is manufactured in numerous locations across the globe to serve local markets efficiently. For the North American market, high-volume production facilities are located in the United States and Canada, while European markets are primarily served by plants in France, Spain, and Belgium.

Today, Activia remains a flagship brand for Danone, a French multinational food-products corporation. Danone is a global leader in the dairy and plant-based category, maintaining a heavy focus on health-conscious and functional foods. The brand's ownership has remained stable within the Danone portfolio since its inception, continuing to lead the market in gut-health-oriented dairy products.