Capri-Sun Cherry juice drink

Capri-Sun is a globally recognized juice drink brand famous for its unique stand-up laminated foil pouch. It was originally launched in 1969 in West Germany by Hans-Peter Wild. The brand is known for its fruit-flavored drinks that traditionally contain no artificial preservatives, colors, or flavors.

While the brand originated in Germany, it is manufactured in numerous countries across the world including Germany, the UK, the United States, and various other regions through local licensing agreements. In the United States, for instance, it is manufactured by Kraft Heinz under license, while in Europe, Coca-Cola Europacific Partners often handles distribution.

The ultimate owner of the brand is Capri Sun Group Holding AG, a private company headquartered in Switzerland, which is owned by Hans-Peter Wild. The brand remains independent of the major global beverage conglomerates that distribute it locally.