OMO Brilliant White laundry detergent

OMO is a globally recognized laundry detergent brand with a complex history involving cross-continental development. Originally introduced by Lever Brothers, it became one of the flagship brands of the Unilever group. The brand is known by various names depending on the region, such as Persil in some European markets or Surf Excel in parts of Asia, but remains OMO in many markets including the Nordics and parts of Africa and Australia.

Manufacturing for OMO occurs globally across numerous Unilever production facilities to meet regional demand. In Europe, the product is often manufactured in central hubs like the United Kingdom, Poland, or Germany, depending on the specific supply chain logistics for the Scandinavian market. The brand is currently owned by Unilever, a British multinational consumer goods giant, which continues to manage the brand's innovation and distribution worldwide into 2026 and beyond.