W5 Afwasmiddel Original dishwashing liquid

W5 is a prominent private label brand exclusively developed for and sold by the international discount supermarket chain Lidl. Originally established in Germany, the brand was created to provide a high-quality yet affordable alternative to major household cleaning names. The 'W5' name has since become a staple in Lidl's global inventory, covering a wide range of products from detergents to specialty cleaners.

Manufacturing for W5 products is decentralized to maintain competitive pricing and efficiency across different regions. While a significant portion of the production occurs in Germany—leveraging the country's robust chemical industry—Lidl also utilizes local manufacturers across Europe, including Poland and the Netherlands, depending on the specific product and regional demand. Ownership remains strictly tied to the Lidl Stiftung & Co. KG, headquartered in Neckarsulm, Germany, which oversees the brand's global distribution and quality standards.