Capri-Sun Safari Fruits juice drink

Capri-Sun is an iconic juice drink brand recognized worldwide for its unique stand-up pouch packaging. Launched in Germany in 1969, it was developed with the goal of providing a portable, preservative-free beverage for children. The 'Safari Fruits' variety shown here is a fruit juice blend designed for on-the-go consumption.

While the brand originated in Germany, it is now manufactured in numerous locations globally to serve local markets, including several facilities across Europe and North America. The brand's ownership structure is a partnership between the original German heritage and global distribution networks. It is primarily owned by Capri Sun Group Holding AG, a private company based in Switzerland, though distribution rights in specific regions like North America are managed through licensing agreements with other major food conglomerates.