Ecover Essential Toilet Cleaner Pine

Ecover is a pioneering brand in the ecological cleaning industry, founded in Belgium in 1979. The brand was established with the mission to create phosphate-free cleaning products that minimize environmental impact. The 'Essential' line, as seen in the image, typically emphasizes Ecocert certification and natural fragrances.

Today, the product is primarily manufactured in Ecover's world-famous ecological factory in Malle, Belgium, which features a green roof and sustainable architecture. While the brand retains its Belgian roots and manufacturing hub, its ownership has transitioned over the years. In 2017, Ecover was acquired by the American consumer goods giant S.C. Johnson & Son, which continues to operate the brand as part of its 'Lifestyle' portfolio alongside other eco-focused brands like Method.