Capri-Sun Orange fruit juice drink

Capri-Sun is an iconic juice drink brand recognized globally for its unique stand-up foil pouch and attached straw. Launched in West Germany in 1969, it was developed to provide a portable, shelf-stable beverage without the need for artificial preservatives. The product typically consists of water, sugar, and fruit juices from concentrate.

The manufacturing of Capri-Sun is decentralized to accommodate its global reach. It is produced in numerous countries through various licensing and bottling agreements. In Europe, significant production occurs in Germany through the family-owned Wild enterprise, while Kraft Heinz has historically handled production and distribution in North America, and Coca-Cola Europacific Partners manages it in several European markets including the UK. Ownership of the brand remains with the Swiss-based Capri-Sun Group Holding AG.