Floralys napkins

Floralys is a private label brand primarily sold through the German discount supermarket chain Lidl. The brand offers a wide range of paper products, including napkins, paper towels, and toilet paper.

As a house brand, the manufacturing of Floralys products is distributed among various third-party suppliers across Europe, particularly in Germany, Italy, and Poland, to optimize logistics for Lidl's extensive store network.

The brand is owned by the Schwarz Gruppe, a multinational retail group that also owns the Kaufland chain. Based in Neckarsulm, Germany, the Schwarz Gruppe is one of the largest retailers in the world, maintaining strict control over its supply chain for private labels like Floralys.