PLUS Chocopasta wit

PLUS Chocopasta wit is a white chocolate spread specifically developed for the Dutch retail market. As a private label product of the PLUS supermarket chain, it serves as a high-quality alternative to national brands, emphasizing ethical sourcing through its Fairtrade cocoa certification. This ensures that the cocoa farmers involved in the supply chain receive fair compensation and work under sustainable conditions.

The brand PLUS originates from the Netherlands, evolving from the Sperwer Group’s cooperative model. Following a significant merger in early 2022 with Coop, PLUS became part of PLUS Retail B.V., which is now one of the largest supermarket organizations in the country. The production of their private label spreads typically takes place within Dutch facilities that specialize in confectionery and spreads, maintaining local quality standards and logistical efficiency.

Ownership of the brand resides with the PLUS Retail B.V. cooperative, headquartered in Utrecht. This structure ensures that the brand remains deeply rooted in the Dutch market, focusing on social responsibility and local consumer preferences for the 2024 period and beyond.