Deliplus Deo Bambú deodorant

The Deliplus Deo Bambú is a private-label personal care product marketed specifically for the Spanish market. Deliplus is the flagship cosmetics and hygiene brand of Mercadona, Spain's largest supermarket chain. The brand was created to provide high-quality, affordable personal care alternatives to major international brands.

The product is manufactured in Spain by Laboratorios Maverick, a company based in Ulldecona, Tarragona. Laboratorios Maverick is a specialized manufacturer of personal care and hygiene products and has been a primary supplier for Mercadona for decades. This partnership ensures that the product is locally developed and produced to meet the specific preferences and regulatory standards of the Iberian market.

Ownership of the brand resides entirely with Mercadona S.A., a family-owned Spanish company headquartered in Tavernes Blanques, Valencia. Mercadona maintains a tightly integrated supply chain where it works closely with 'Totaler' suppliers like Maverick to control product quality from formulation to shelf, ensuring consistent availability across its thousands of stores.