De Ruijter melk chocoladehagel

De Ruijter is an iconic Dutch brand established in 1860 by C.R. de Ruijter in Baarn, Netherlands. The brand is deeply woven into Dutch culture, particularly known for its "hagelslag" (chocolate sprinkles), which are a staple breakfast and lunch topping in the Netherlands. The company famously holds a Royal Warrant, often referred to as 'Koninklijk,' an honorary title awarded by the Dutch monarch.

While originally a family-owned business, De Ruijter was eventually acquired by CSM and later by Heinz. Following the massive merger between Kraft Foods and H.J. Heinz in 2015, the brand became part of The Kraft Heinz Company portfolio. Manufacturing remains centered in the Netherlands, specifically at the Kraft Heinz production facility in Utrecht, ensuring the product maintains its authentic local heritage despite its international corporate ownership.